The Bhakti Buzz Hits Bourbon Street in NOLA

Smiles - crazy pants poloroidI didn’t quite know what I was in for when I hit the streets of New Orleans last week. Easter morning started out innocent enough with some yoga at Wild Lotus Yoga Studio. Mark and I were really excited to meet the yogis there and they were extremely friendly and so excited about my ice-cold Bhakti Chai, especially the teacher who buys our delicious, fiery chai at the New Orleans Food Co-op. From yoga, Mark and I went to go convert new Bhakti fans at the Easter Parade in the French Quarter. I wasn’t quite sure what to expect, but needless to say after weeks of more or less innocent experiences, the Easter Parade, which ended up to be more like a Mardi Gras party definitely burst my innocent bubble.


Mark and I caught the end of the parade, but pedestrians were still casually walking in the middle of the street, like it was a normal thing to do. I couldn’t believe it! The cars and I were forced to move at a snail’s pace (which is good for me considering I can only go 25 mph) as people sauntered up and down Bourbon Street with Daiquiris in hand. Despite the drinks they already had, passersby couldn’t get enough of my chai! The more people Streets of NOLA Polaroidthat stopped us in the street, the more attention we got, and suddenly I was overwhelmed with new fans while Mark handed out as many mini iced chai’s as he could. Even the pedicab drivers were loving us, making several laps around the block, and after our second pass down Bourbon Street people were yelling out “Hey, it’s the chai guy!” Mark and I were famous!


It was soon after this that people began tossing my mini chai samples up to onlookers on balconies in exchange for beads… and that’s how I ended up with my purple strand. Can’t say it was a bad trade, and now I have something to remember New Orleans by, as if I needed a reminder at all. New Orleans is sort of it’s own little country in many ways… between the architecture, culture, and exuberant celebration of holidays, I’d have to say NOLA is one of the more unique cities in the U.S. Through all of the commotion and activity I think it’s safe to say that the good people of New Orleans know about Bhakti and the friendly “chai guy”. Mission successful!


NOLA Bhakti fans - poloroidAs wild and crazy as this city can be, the passion and energy is infectious, and the people here are genuinely kind – in fact, hugs between strangers are a regular commodity. I’ve never seen so many smiling faces, and the people I met here are now friends I will never forget! As I look forward to my next adventure in Atlanta, NOLA will definitely carry a special place in my heart.


Ginger sig NOLA

P.S. Catch me in Atlanta later this week around town and at the Festival on Ponce on Saturday, April 11th!


My Travels Through Texas: Time to Relax, Rejuvenate & Reconnect

Brand Shots - Austin Week 2There are times when our days are full of excitement and endless activities – just like last week at SXSW – that it’s easy to get caught up and let life fly by. As fun as it all was, I was looking forward to experiencing some quiet time and sunshine during my last week in Austin.


Spring is an excellent time to move with the flow of the season and begin to reconnect again. When life around us is blooming, there is a wonderful opportunity to get grounded, renew and reaffirm what we are committed to. To remind ourselves of our purpose, our Bhakti (devotion). As Ginger, the Tuk Tuk, my Bhakti is to spread the joy and the love of what Bhakti Chai is all about: Showing our gratitude and appreciation to our dedicated fans, and creating new fans along the way. It’s about building lasting relationships, trust and showing our dedication to quality, sustainability and giving back to those in need. While the goal on this amazing cross-country tour is bringing delicious, spicy and fiery chai to you, your friends and family, the mission will always be rooted in spreading our devotion to you; our devotion to creating lasting change through social action and inspiring that in others.


So, as I wrapped up my last week in Austin, with a little downtime, sunshine, saltwater and an amazing om day with our friends at the Core Power Yoga Triangle Studio, it helped me to realize why Mark and I are spending ten months on the road across twenty cities. We are doing it because we love our fans and the devotees we have not yet met!scrapbook




I can’t wait to experience so many other wonderful cities, including Houston and New Orleans this week! Stay tuned to hear more about my adventures as the journey unfolds. Don’t forget to follow Bhakti Chai on Twitter and Instagram and use #MeetGinger and #TukTukTour to find out where I am next!


With love and gratitude,

ginger w cowboy hat sig


Track the Tuk – Ginger Goes to SXSW!

MeetGinger - Austin SXSW

We went to Austin last week anticipating higher temperatures and sun on our faces, but we got rain instead… Every. Single. Day. That however, didn’t stop anyone from having the best time ever, and enjoying my free Bhakti Chai minis. Despite the gloomy weather, the show at SXSW definitely did go on, and everyone I met was full of smiles! I also have to say that SXSW was more amazing than I ever thought it could be. I met the most incredible and warm hearted people, not to mention the artists that performed during the Quantum Party were so talented!


We mingled with our friends at Whole Foods and Whole Planet FoundationSaved Series, GoPro, Red Boot PR, Justin’s and so many others! I made a lot of new friends too, as you can see from all the photos. Bhakti Chai fans are some of the best people on the planet and are more than happy to spread the Bhakti Love. I have no doubt that the people of Austin will be hooked for life! I’m so excited too, because I still have another weekend to enjoy Austin, and hopefully at some point the sun will come out!


Don’t forget to follow all my fun on Instagram and Twitter by using #MeetGinger and #TukTukTour to find out where I’m heading. Next week Mark and I will be off to Houston, so stay tuned for my specific locations so you can say hi and get your free Bhakti Chai!

Ginger sig





Track the Tuk: Ginger Lands in Austin

ginger to SXSW - 1st blogWelcome to day one of my journey! I’ve finally landed in Austin, and am proud to announce that I’m officially the first ever electric Tuk Tuk in the U.S.! What is a Tuk Tuk you ask? Well, other than being fabulously decorated in Bhakti Chai regalia, I am a three-wheeled motorized vehicle that is traditionally used as a taxi in India. But you can think of me as a vehicle for spreading the Bhakti love as I embark on a 20 city adventure over the next 10 months to share Bhakti’s delicious, fiery and sustainable chai with fans and non-profits along with tons of Bhakti swag!

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