March 2012: Natural Products Expo West: Boulder Startups Look to Shine in Anaheim

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Brook Eddy, the founder of Boulder’s Bhakti Chai, has had her eye on Expo West for a while, but waited until this year to pull the trigger.

“I think we could’ve gone out (in past years), but it just felt a little premature,” she said. “We didn’t have something that was widely distributed … I just wanted to be able to have more things in line.”

Now that Bhakti Chai has launched its ready-to-drink concentrated chai and grown its distribution, Eddy knew that this year would be the time to go. Expo West, she said, could be the launching pad her brand needs.