November 2012: Intimate Confessions ~ The Bhakti Brand: Beautiful. Brazen. Brilliant

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Sorry, Regular Tea, I’m just not that into you. You can tempt me with your gorgeous packaging and your delicate scent, but you just don’t bring the right texture and mouthfeel to the table…Bhakti Chai…Now this was Tea with a capital B! Not only is Bhakti Chai worthy of an invitation home for the holidays, it inspires soft purrs and heart-warming joy. On certain days you may even recall the line “I’ll have what she’s having” from When Harry Met Sally. And I’m not alone in my devotion-bordering-on-obsession. For thousands of loyal fans, Bhakti Chai has become part of who we are. And this, my friends, is the key to brilliant and successful brands. Read more…