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Founder Brook Eddy traveled to India in 2002 to study a social justice movement based on Brook and her kids in IndiaBhakti (or devotion through social action). Along the way, she fell in love with the aroma and flavor of the spicy masala chai ubiquitous to northern India. Upon her return to the U.S., Brook was unable to find the spicy fresh chai that she had enjoyed during her travels so she began brewing her own at home. Standing over the pot of steaming chai on her stove and inhaling the layers of fragrant spices, Brook was suddenly swept back into the chaos, colors and vibrancy of India.

When her homemade brew gained attention (and even addiction) from friends and neighbors, she decided to take the principles of Bhakti that she had learned in India and build a company on this ideal. This single mother of twins took a deep breath, quit her full time job, and dove into the process of bringing consumers a microbrewed chai that was steeped in social and environmental change.


Bhakti Chai Brook in India


I hope you find our products not only fiery, fun, and delicious – but that they inspire you to unearth your Bhakti for the world.


Brook Eddy
Founder & CEO

  • Give the Gift of Bhakti

    Just a few days left to SPICE THINGS UP THIS HOLIDAY! Three beautiful gift sets perfect for the Bhakti-lover in your life! Visit our online shop to order!
  • #BhaktiFuelsMe

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    Bhakti means devotion, and we want to know how our Bhakti fuels your passion. Here’s how to win a year’s supply of Bhakti and share your story on film: Tell us on Facebook or Instagram how Bhakti ignites your passion when needed but calms and refuels you just in time. Hashtag #BhaktiFuelsMe to enter.
  • Join our Ambassador Team!

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    Are you our most loyal fan? Then let's make it official! We're looking for Bhakti Chai brand ambassadors nationwide! Our ambassadors receive Bhakti swag, free product and marketing materials in exchange for promotion of our products and devotion to both our brand and social action. Apply today!