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Founder Brook Eddy traveled to India in 2002 to study a social justice movement based on Brook and her kids in IndiaBhakti (or devotion through social action). Along the way, she fell in love with the aroma and flavor of the spicy masala chai ubiquitous to northern India. Upon her return to the U.S., Brook was unable to find the spicy fresh chai that she had enjoyed during her travels so she began brewing her own at home. Standing over the pot of steaming chai on her stove and inhaling the layers of fragrant spices, Brook was suddenly swept back into the chaos, colors and vibrancy of India.

When her homemade brew gained attention (and even addiction) from friends and neighbors, she decided to take the principles of Bhakti that she had learned in India and build a company on this ideal. This single mother of twins took a deep breath, quit her full time job, and dove into the process of bringing consumers a microbrewed chai that was steeped in social and environmental change.


Bhakti Chai Brook in India


I hope you find our products not only fiery, fun, and delicious – but that they inspire you to unearth your Bhakti for the world.


Brook Eddy
Founder & CEO

  • Fan Focus

    Bhakti Chai Fan
    Recent email from a Bhakti fan ~ a "must read"! I started drinking Bhakti while working part time at a local coffee shop. First, I drank it chilled, savoring the interplay between the icy and the spicy. Before too long I started drinking it hot, unwilling to dilute it with even one cube of ice. I shaved my mustache when I realized that drops of my beloved Bhakti were being caught by my whiskers. Afterwards, I cried as I gulped down a bhakti margarita, but my salty tears only made it taste better : ( The rest of my progression toward Bhakti fanatic is too painful to write. Suffice it to say that I'm drinking it straight now. I fear the day when even that won't be enough. What's next? Intravenous Bhakti injections?!? I anticipate the day when Bhakti Chai replaces water as the beverage most necessary to human life. All the Best, K
  • India In A Bottle

    Holi kids in circle
    Holi, also known as the Festival of Colors, officially starts March 17. Holi’s origins can be traced to its start as an ancient Hindu religious festival that celebrates several Hindu legends including the legend of Radha and Krishna, along with the coming of spring. People celebrate by tossing colored powder and dyed water into the air for Lathmar Holi.
  • Video: Bhakti Bottling Line

    Bhakti Chai Bottling Line