Founder Brook Eddy traveled to India in 2002 to study a social justice movement based on Bhakti (or devotion through social action). Along the way, she fell in love with the aroma and flavor of the spicy masala chai ubiquitous to northern India. Upon her return to the U.S., Brook was unable to find the spicy fresh chai that she had enjoyed during her travels so she began brewing her own at home. Standing over the pot of steaming chai on her stove and inhaling the layers of fragrant spices, Brook was suddenly swept back into the chaos, colors and vibrancy of India. When her homemade brew gained attention (and even addiction) from friends and neighbors, she decided to take the principles of Bhakti that she had learned in India and build a company on this ideal. This single mother of twins took a deep breath, quit her full time job, and dove into the process of bringing consumers a microbrewed chai that was steeped in social and environmental change.
- GITA means “Share Your Story” in Sanskrit and is the foundation for Bhakti Chai’s platform for positive social change. G.I.T.A. stands for “Give”, “Inspire”, “Take Action” — the embodiment of what Bhakti Chai intends to do with the the Gita Giving project.
- Are you our most loyal fan? Then let's make it official! We're looking for Bhakti Chai brand ambassadors nationwide! Our ambassadors receive Bhakti swag, free product and marketing materials in exchange for promotion of our products and devotion to both our brand and social action. Apply today!