Bhakti Chai Brews Up National Distribution

Bhakti Chai brews up national distribution
Fiery chai brand makes announcement at Natural Products Expo West

BOULDER, Colo. (Feb. 22, 2013) — The once Rocky Mountain regional chai brand with a cult following is growing up and growing swiftly, reporting 97 percent revenue and 60 percent overall company growth from 2011 to 2012. Bhakti Chai, microbrewed in Boulder, Colo., announced today that its spicy, fresh-brewed natural chai will soon be available in 34 states at leading retailers and food service outlets in early March, aiming for national distribution by late spring.

The company is exhibiting its entire product line of Bhakti Chai products at booth #5528 at the Natural Products Expo West trade show in Anaheim, Calif., March 7-10, and will also be sampling outside the exhibition area with an Indian-inspired wedding sampling tent March 8-10, from 8 a.m. until 6 p.m. A henna tattoo artist will be at the tent on Saturday. Bhakti Chai’s expansive geographic growth mirrors several national trends. Bon Appetit listed tea as a leading food trend for 2013,1 replacing coffee as the daily beverage of choice. Herbs and spices in beverages ranked as a leading trend to emerge from the NASFT Winter Fancy Food Show in January 2013.2According to 2012 research data from SPINS, an information research and consulting company specializing in the U.S. natural products industry, initial sales of Bhakti Chai has been outpacing its competitors on the shelf 5 to 1.

Bhakti Chai’s intense flavor is distinct from competing brands that use all powder ingredients. Bhakti Chai uses 100 percent fresh-pressed organic ginger, fresh-milled natural spices, and Fair Trade organic certified black tea. The company’s newest introduction is its ready-to-drink, 16-ounce Iced Chai, available in Original, Semi Sweet, Decaf and Coffee Blend flavors for a suggested retail price of $3.29. Bhakti Chai is also available in quart-size concentrate bottles in Original, Unsweetened, Decaf and Coffee Blend for an SRP of $11.99, and in gallon-size containers (specifically for food service purposes) for an SRP of $18 or $72 per case of four gallons.

“We’re thrilled to ‘Bhaktify’ the nation. Now everyone can experience the vibrant flavor of India in a bottle!” said Bhakti Chai founder and CEO Brook Eddy, who founded the company after traveling to India in 2002.

As a socially responsible business, Bhakti Chai incorporates conscious practices into every aspect of its business. All Bhakti Chai products are produced with organic, non-GMO verified and Fair Trade certified ingredients. To date, Bhakti Chai has donated more than $150,000 to nonprofits that empower women and children.

Bhakti Chai is also a Certified B Corporation, and will participate in a symposium for brokers, buyers and media on Friday, March 8, from 1 p.m. to 2 p.m. in the Anaheim Marriott, Platinum Ballroom 3. According to data from SPINS, product sales for Certified B Corps reached $1.2 billion in 2012, a 15 percent increase from 2011, exceeding growth in both total natural (13 percent) and total organic (12 percent) products.

Bhakti Chai is available at Whole Foods Markets, select natural foods supermarket chains,
independent retailers and leading cafés, and is also sold online at http://www.bhaktichai.com.

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About Bhakti Chai Inspired from her travels to India in 2002, Bhakti Chai founder Brook Eddy created Original Bhakti Chai concentrate in her home kitchen in Nederland, Colo. Bhakti Chai created an instant buzz in cafés around Boulder. Today, Bhakti Chai microbrews fiery chai made with consciously sourced ingredients, including fresh organic ginger and Fair Trade certified tea. The company embraces Bhakti (devotion through social action) through its commitment to charitable donations and sustainable business practices. Bhakti Chai concentrate and ready-to-drink bottles are available at Whole Foods Markets and leading natural products retailers nationwide.