This week, Taster’s Choice is spicing things up – in the form of liquid chai concentrates, which can be served either hot or cold. With a wide variety available on the market – green tea, red rooibos and more – we kept things simple by sticking with the classic blends that use black tea and spices. In first place is Bhakti Chai. Several of our panelists enjoyed the “complex spices,” noting that the tea offered a “very soothing quality” and had a “nice kick from the ginger.”Read More
In USA TODAY’s newest small-business series — Smart Small Business — Bhakti Chai is one of four expanding firms in the food and beverage industry openly sharing their entrepreneurial triumphs and challenges, and discussing the specific actions that have led to customer retention, increased distribution and positive product reviews. Each firm was honored with a “sofi” award from the Specialty Food Association, which is considered an Oscar in the artisanal food world.Read More
We offer a warm welcome to the mid-Summer bliss and the celebrations that ensue as friends gather and bask in the warmth of the season.
We hope to be part of your Summer whether you join us at one of many SoCal Roadshows, jam with us as we sample Bhakti at Red Rocks Concerts, or as you sip our delicious brew during celebrations in your own backyard.
We’re celebrating ourselves these days, after receiving amazing accolades! We were awarded the Gold Sofi for “Outstanding Hot Beverage” (READ: The Oscar of the Artisan Food & Beverage industry) as well as awards from Beverage World, and International Tea Championship.
|Jonah & Kate, accepting the Sofi Gold,
with Host, New York Times Best Selling Author
& International Chef Marcus Samuelsson
Bhakti On The Road: SoCal Roadshows & Red Rocks!
Southern California is the place to be this Summer. The ocean, the sand…and our spicy brew being served at Whole Foods Markets all over the place! Join us at one of the 3-day celebrations and sample some new Bhakti recipes, win Bhakti goodies, and relax while getting a henna tattoo. Here is the schedule of events:
Red Rocks Amphitheater is the most incredible venue for live music and this summer we’ll be sharing Bhakti “minis” with concert-goers to help cool them off while they listen to FUN (8/22) and Lumineers (9/14).
Pour 3 cups of Bhakti Chai Concentrate into a separate container and mix the full can of coconut milk in with the remaining tea. Pour a layer of whichever flavor you’d like to start with in the bottom of your popsicle mold and freeze until firm enough to hold another layer without mixing.
*Consider Bhakti Decaf Concentrate for a refreshing treat without the caffeine.
In 2009, child labor mercenaries posing as education agents, convinced the parents of 12 year old Savita that they could provide her a computer education in Delhi and a good income for their family, with frequent visits home. Unfortunately, once Savita and several of her friends arrived in Delhi, they were forced into slavery as domestic servants. When they protested, they were beaten and separated. Neither Savita’s family nor the girls received any income and the so-called “agency” pocketed all their earnings. Sadly, this type of child slavery is all too common in India, as well as other developing countries.Thankfully, the Movement for Child Rights to Childhood (MCRC) raided the agency, rescued the girls, and re-united them with their families. MCRC is working with Savita and her friends to help them catch up on their education so they can re-enter school.The Global Education Fund is an organization Bhakti Chai is very honored to support, as they work to improve the lives of children living in poverty around the world through education. For children like Savita, GEF administers teacher training for the school that MCRC runs for children rescued from bonded labor. With their support, Savita and others like her can be children again, get an education and become productive members of their communities.
Wishing all of you a wonderful Summer!
There’s also a lot of “buzz” around our new website, which is full of recipes and Instagram photos of our fans!
While you’re there, if you need to stock up on Bhakti Chai,
don’t miss the new online store where you can get a
FREE BHAKTI HAT with any order placed through May 3rd.
Enter the promo code “freehat” at checkout
Non-Profit Spotlight: Off The Mat, Into The World
As Bhakti Chai grows into a nationally distributed brand, we feel strongly about supporting groups and communities that embrace social action. Off the Mat, Into the World is an organization founded by Seane Corn that uses the power of yoga to inspire conscious, sustainable activism and ignite grassroots social change. Off The Mat leaders are “Living their Bhakti” — their “devotion” — and thereby making a positive impact in the world, which perfectly aligns with our core values.
Throughout 2013, Bhakti will be introducing our fans to amazing OTM Leaders like Heather Snyder and Laura Henderson who are living their “Bhakti”. Then later in the year Bhakti will be awarding an OTM Leader with a grant that will help support their nonprofit initiative.
Wishing all of you a bountiful Spring!
WRITTEN BY JEN, 707 BIN BLOGGER, JULY 16, 2013
Copper Door Coffee Roasters began as a small operation started by Sinjin Eberle in college. With a background as a barista, Sinjin decided to begin roasting his own beans and started with one simple goal in mind: no burnt coffee. Since then, Copper Door Coffee Roasters has become a small-batch company that provides people with consistently good beans. They use all American-made machinery to roast their coffee beans- which are purchased at well-above fair trade prices. These beans come in honestly and are never roasted until they are ordered- which is why they stay so fresh. This devotion to fresh, fairly traded beans serves to offer a product that is the way coffee and espresso should be: delicious by it’s self, every time.
Bhakti Chai also began as a small project that aimed to re-create the rich flavors of Northern India’s masala chai. They have now grown into a Sofi: best of specialty food “Outstanding Hot Beverage” award winning company with a huge following. They offer a product that is as personable as it is soulful, blended with the intent of being enjoyed in many forms. Bhakti means “devotion” and is intended to be lived out through social action- as such Bhakti Chai is devoted to all organic flavors with all of their foreign tea being fair trade certified. They also devote themselves to the Bhakti principle through social action by donating a percentage of their revenue to various programs which support women’s rights. So while you’re at Bin 707 Foodbar enjoying your Bhakti beverage, you can rest assured it’s not just an iced tea or latte you’re supporting but also a cause.
From taking espresso back to a place of pure, complex flavor with above fair trade standards, to social action through delicious chai- we are glad to serve products that not only are the best quality, but that also have a deep calling to do things right. Bin 707 Foodbar offers Bhakti Chai’s original chai blend which is vegan, gluten free and non-gmo verified. We also offer Copper Door Coffee Roaster’s espresso blend: a 50/50 blend of pure Columbian coffee and pure Brazilian coffee. This blend ensures freshness and a complex flavor profile that is rich and delicious without any cream or syrup. Stop by today to try it in a hand-made latte or by it’s self. While you’re here, you can also try our delicious Bhakti Chai latte with plenty of spicy ginger and cardamom.
Laura Henderson was chosen as Bhakti Chai’s Q2 “Living Your Bhakti” Leader. Here is her story on how she came to be living her purpose – or her “Bhakti”!
When the opportunity came along to partner with Bhakti Chai through their 2013 alliance with Off The Mat, Into The World, I was delighted to have the opportunity to share my story and my non-profit, Growing Places Indy, with people outside of our community. I’m not from Indiana, and like most people, before living here nothing much came to mind when I thought of Indiana or Indianapolis. Now that I have chosen to make Indianapolis home, and to invest myself deeply in the land and people here, I love to share the beautiful stories of people and places that I have found. I’m excited that as Bhakti’s Q2 “Living Your Bhakti” Leader, we were all able to spread awareness of our passions and the manifestation of our great work!
How did I come to a place where I was truly “Living my Bhakti”? Here is my story:
A few years ago, I met two amazing women who were living their purpose – or as I now call it “living their Bhakti — in ways that I found revolutionary and inspiring. One of those women was Seane Corn, who was teaching yoga with Off The Mat, Into the World in a way I had not encountered. I heard her asking us to consider how we were activating the awareness we found on our mats in our lives in ways that led us to be the change we hoped to see in the world. The second was Debbie Apple, a dairy farmer in central Indiana raising 100% grass fed cows for raw milk. Debbie spoke truth to power in a way that spoke to my soul as she educated and advocated for a food system that worked with the ecology of our land and bodies rather than against them. These two women offered call-to-action that spoke to the core of my being, and I found I simply had to respond.
Fast-forward six years, and my response has manifested into Growing Places Indy, a small non-profit that I founded and direct with the mission to empower individuals – and through individuals communities – to “Grow well, Eat well, Live well and Be well”. Because my inspiration came through first-hand experiences and relationships, our work is activated through opportunities to engage in first-hand experiences and relationships that connect individuals to how and where food is grown and raised, who is growing it, and how to eat it. Because yoga and meditation are central to my ability to show up and do the work that I need to do, we offer yoga and meditation classes to the public, which in turn benefit our programs.
On May 11, 2013, Growing Places Indy hosted “Follow the Trail to Be Well,” as part of official dedication celebration of the Indianapolis Cultural Trail, a 13-mile recreational trail that circumnavigates downtown Indianapolis, connecting the different cultural districts and neighborhoods. One of our urban micro-farms is located along the Cultural Trail in White River State Park – over 200 acres of recreation and green space in the heart of the city. We offered yoga classes and opportunities to work and learn in the garden throughout the day, as marching bands, street performers, and families of every walk of life passed along the trail that day, and stopped to watch, ask questions, try out yoga or a gardening activity, and of course enjoy a sample of Bhakti Chai.
On June 21, 2013, Indianapolis yoga studios joined together to host the inaugural Monumental Yoga event. We closed down traffic on the south half of Moment Circle, at the center of downtown Indianapolis, in the middle of the workday for an all levels sun salutation celebration of the Solstice. Over 1,200 registered for the event, and it was a site like none we’ve seen in this city. On a day where the temperature topped 90, first time and veteran practitioners alike were undeterred from laying out their mats and joining in the fun. It was really fun to have a “How are you living your Bhakti?” banner at the Bhakti Chai sample table, and on such a hot day the cold chai was extra popular!
This has been such a fun partnership for me personally, and for Growing Places Indy. We are grateful to Bhakti Chai and Off the Mat, Into the World for the opportunity to share our story! If you find yourself in Indianapolis, get in touch! We’d love to help you find the food, yoga and activities that will make your Indy experience one in which you get to eat well, be well and have fun!
Sorry, Regular Tea, I’m just not that into you. You can tempt me with your gorgeous packaging and your delicate scent, but you just don’t bring the right texture and mouthfeel to the table. And I’ve given you an all-out international effort…apple chai in Turkey, mate (both bitter and sweet) in Argentina, chamomile in France. The connection just isn’t happening. The Turkish affair was warm and sweet but not commitment-worthy. The mate offering is a glorious way to make friends, but definitely an acquired taste I didn’t wish to acquire. Years later, that sweet American number from Oregon had me intrigued for a time—the texture was enhanced by the creaminess of milk—but that overly saccharine interlude faded in a few months. I wanted to like it, but it was like awkward first sex…you just know it’s gotta be better than that.
Then I moved to Boulder and became intimate with two locally brewed Indian-style chai teas, taking them home on half-gallon benders, enjoying mutually respectful engagements that lasted a few years. Indecision reigned, and I stooped to occasionally drinking both at the same time. I don’t think they minded. In retrospect, although I owe them for exposing me to the delectable mixture of ginger, cardamom, black tea, sugar and milk, they were but stepping stones to True Love. Bhakti Chai Love. Now this was Tea with a capital B! Not only is Bhakti Chai worthy of an invitation home for the holidays, it inspires soft purrs and heart-warming joy. On certain days you may even recall the line “I’ll have what she’s having” from When Harry Met Sally. And I’m not alone in my devotion-bordering-on-obsession. For thousands of loyal fans, Bhakti Chai has become part of who we are. And this, my friends, is the key to brilliant and successful brands.
Here’s the deal: people connect strongly to brands that reflect their values, identity, and desire for connection. Strong brands anticipate needs and transform desires. Pay a visit to Bhakti’s Facebook page and you see wall posts exclaiming “LOVE!!!”, “amaazzinngggg!!!!”, “yummiest tea on the planet”, “I’m so addicted”, and “thanks for getting me through my first trimester”. Wow. This display of brand loyalty is nothing short of amazing, and BhaktiChai.com artfully and humbly welcomes you into the fold. A brilliant feature on their Facebook homepage is a promotion of “Iced Barackti Chai”, and the web site has an impressive collection of mouthwatering photos and recipes using the liquid magic. Good brands inspire loyalty, return visits, desire, and the “I gotta have it NOW” mantra that further solidifies the brand loyalty. Hmmm…kinda like that oxytocin high you feel when you’re in love! Good job, Bhakti peeps. Bhakti Chai’s founder, Brook Eddy, is committed to social action (Bhakti means “devotion through social action”) and has forged creative partnerships with other amazing brands, further solidifying a loyalist following. The company walks its talk through numerous charitable donations to nonprofits that provide services to women, girls, and the environment. What’s more, they use Fair Trade and organic ingredients, and prioritize zero waste manufacturing.
How Do I Love Thee? Top 10 Ways:
- Public Displays of Affection: Out at your local cafe, ask for hot or iced Bhakti Chai with your choice of milk.
- Take Me Home: Bring home large bottles of concentrate sold at select local retailers, as well as ready-to-drink individual serving bottles.
- As You Like It: Adding milk to Bhakti concentrate allows you to make it as sweet, spicy, or hot as your mood calls for.
- Existential Pick-Me-Up: Need an emotional mood-boost? Simply heat, take a deep breath, and sip slowly. Ahhhhh..
- Night-time Nirvana: Curl up with Bhakti and a late-night Netflix. Paired best with Italian or French films.
- Frozen Ginger-y Love: Eat Bhakti Chai Chip ice cream out of the carton with one spoon and your S.O. (note to Bhakti: I’d relish more dark chocolate chips in the mix!)
- Smooth and Sweet: Add the chai concentrate to any smoothie, for a little caffeine boost, and just for the sake of it.
- Sunday Bliss: A hot cuppa Bhakti with the Sunday morning NY Times.
- Nix a Cold: Run, don’t walk, to drink a hot cup when you feel a cold coming on (it’s rich with antioxidant ginger and other spices). Repeat as needed.
- Anytime. Anywhere. 75% chai, 25% soy milk, extra hot.
Believe me, this magical liquid can sneak her way into your life and take up permanent residence.
Are you ready for love?
Eighteen companies in the Boulder Valley have gone through the certification process created by the B Lab, a nonprofit group based in Wayne, Pennsylvania. Companies who want to become certified go through a free analysis that includes filling out paperwork and answering questions from B Lab employees.
They’re part of a growing cadre of more than 700 companies around the globe — including Ben & Jerry’s Homemade Holdings Inc. in Vermont — that want to go through the independent verification process of being socially and environmentally conscious.Read More
Written for Fair Trade USA by Brook Eddy
As a single mother starting my chai company, I knew from the inception that we needed to use Fair Trade Certified tea. Building a company that could, on some small level, help women build a business or save money for their daughter’s education wasn’t inspired merely by my own role as a mother. It was a poignant experience I had while visiting India that moved me to make a difference.
I watched as women sat in a circle, saris splayed and splattered across the cement floor. While it felt like there were tambourines vibrating around the circle, predicting a holy occasion – it was just the faint sound of bells dangling from wrists and ankles as each woman took a turn speaking passionately.
This was not a spiritual gathering – these women came together to talk business, to talk community renovation. A group of workers building a collective, where one voice became the echoing boom for change.
Thankfully, Fair Trade tea was widely available when I was starting Bhakti Chai. While the premium pricing didn’t look good for our bottom line, the social impact was far more important than profits. Our direct Fair Trade dollars, when in the hands of mothers, guarantees that communities have books, medicine, education, science, vaccines, and technology.
Because of Fair Trade certification efforts, tea pickers in India are not just getting a livable wage, but a competitive wage through Fair Trade farms. They’re seeing Fair Trade dollars at work creating healthy communities through the building of schools and health clinics. They are feeling less of a burden by working manageable hours, experiencing better working conditions, and rewarded with more income than they’ve ever seen before.
The World Food Programme found that when women earn income, they reinvest 90% of it in their families and communities, unlike men that re-invest at the rate of 35%. In addition, increased funds in their family ensures their daughters stay in school longer and do not have to work at home, in the fields, or get married early.
“INVESTMENT IN GIRLS’ EDUCATION MAY WELL BE THE HIGHEST-RETURN INVESTMENT AVAILABLE IN THE DEVELOPING WORLD.” – LARRY SUMMERS, FORMER CHIEF ECONOMIST AT THE WORLD BANK.
It could be an amazing transformation to see in just 15 years how Fair Trade purchasing ALONE can change the power structure for women in the fields picking tea, starting collective businesses, Internet start ups, artistic endeavors, and social impact ventures by all of us making a little conscious shift in our purchasing every day.
We at Bhakti Chai feel honored to know that the premium we pay on our Fair Trade Certified tea not only directly helps women and mothers – but is a cool compress of self-sufficiency for creating the next generation of educated women, entrepreneurs, land owners, and community leaders.
As we approach Mother’s Day, may we all be reminded of the millions of Mothers working to make a difference in this world and feel empowered that we too can help this salient revolution everyday by voting for women with your Fair Trade Certified dollars. It’s a simple yet truly significant way to make strides in improving leadership and education opportunities for Moms on a global level.
In the April 2013 issue of EveryDay with Rachel Ray, Rachel included Bhakti Chai in her 5 “brand-new buys to shake up your grocery list”!Check it out!